![]() Let’s dive into more reasons why direct mail typically performs so well for real estate marketers: 5 Reasons Why Direct Mail Marketing is So Potent for Real Estate Marketers The local nature of the clientele and built-in social proof that comes with being a real estate agent and focusing on a local area make it an ideal platform. At the same time, automated software tools enable buyers, sellers, and financiers to deploy highly targeted campaigns in minutes. That’s a lot of opportunity, so long as you are able to get your offer in front of your target market.ĭirect mail marketing is highly scalable, especially using new automated direct mail tools, making it uniquely suited for real estate marketing campaigns. Of them, 24% say they’ll be making a purchase within the next 12 months. The value of residential real estate alone is projected to reach $5.85 trillion (yes, trillion) by 2030.ģ6% of Americans plan to buy a home in the next five years. Real estate represents a massive part of the modern economy. A Scalable Prospecting System For The Massive Real Estate Market Automated direct mail tools make it easy to deploy drip campaigns to nurture prospects over long periods of timeĪre you interested to learn more about what exactly direct mail is and why it is rebounding?.A real estate postcard is tangible resource that prospects hold on to – often for days or weeks to look at the images of the property.A direct connection to prospects in local geographies ( new tools make it simple to buy or rent lists of any size and area).Automated real estate direct mail campaigns give marketers: ![]() Top real estate marketers have long used direct mail to find new prospects and grow their businesses. We believe we are as only good as our last review.Why Use Direct Mail Marketing For Real Estate? We have the expertise and proven track record of successfully serving our real estate clients. As a full-service, in-house mail house, we get rid of the complications of working with a print shop, mailing list compiler, and direct mail house. Our team works with many real estate agents, agencies and marketing agencies who manage their clients’ real estate marketing. Why should I outsource my real estate mailings to the Addressers? This mailer is popular because it is cost-effective and more responsive than your competitors’ ordinary real estate mailings. ![]() The investment of a pen addressed letter is not worth the return. A pen addressed letter may be effective but it’s just too high of a cost to make sense of. With the letter being printed, you save quite a bit of money. This real estate mailing piece is great for improving responses, open rates, and showing your prospect that you care about them. What is your most popular real estate mailing piece?Īt the Addressers, our most popular real estate mailing piece used by realtors and real estate investors is our pen addressed envelope + printed letter. At the Addressers, we have many methods and strategies we use to help our real estate clients get ahead of the competition. With our variable data printing technology, each postcard can address the recipient by name and address such as “Hey John, I’m interested in your home at 1234 Raymer St.” Take advantage of our handwriting font to add your signature at the bottom of the real estate letter. At the Addressers, we can hand address your envelopes for you to mimic a mailing from a close family or friend. We always recommend to add a sense of personalization to your real estate mailings. How can I improve the copy of a real estate mailing letter or real estate postcard? In general, we’ll make your life a lot easier. We have a better understanding of postage and ways to save you money on your campaign. Another reason is we’ll save your marketing budget. To begin with, we’ll save you time and provide the opportunity for you to focus on your clients. Outsourcing your real estate direct mail marketing campaigns to a company like the Addressers may be the best marketing decision you can make. ![]() Why should I outsource my real estate direct mail marketing? Send us your real estate mailing samples and we’ll suggest recommendations to improve these mailings. At the Addressers, our capabilities include any real estate mailer you see in your mailbox. It gives you a pretty good idea of what is working in the real estate industry because your competitors are continuing to send them out. If it’s your very first real estate mailing, we often recommend to see what is currently circulating in peoples’ mailboxes. What are your design recommendations if it’s my first ever real estate direct mailing? Frequently asked questions about real estate direct mail marketing
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